This privacy policy describes how CRAID Inc. (hereinafter referred to as "CRAID," "we," or "us") collects, uses, discloses, and protects personal information through the ADMATRIX DSP platform (hereinafter simply referred to as "our platform") for advertising delivery in the United States. Our platform helps advertisers deliver relevant ads to users across websites, mobile applications, and other digital properties.
ADMATRIX DSP is a programmatic advertising platform that enables brands and agencies to buy digital media and deliver privacy-respectful, relevant ads across websites, mobile apps, connected TV, and other emerging channels. Our mission is to connect advertisers with the right audiences while giving users clear choices about how their data is used.
ADMATRIX DSP is a demand-side platform (DSP) that helps advertisers and advertising agencies manage digital advertising campaigns across various channels, including websites, mobile applications, connected TVs, and other digital properties. Our platform enables advertisers to:
The advertising campaigns executed by our clients fund the free content and services you enjoy online.
Our platform collects and processes personal information about users, devices, and ads. This information includes:
| Category | Examples | Typical Sources/Context |
|---|---|---|
| Identifiers |
Unique cookie IDs Mobile Ad IDs (IDFA / GAID) Pseudonymous hashes of email / phone IP addresses |
Bid requests, cookies/pixels, client uploads |
| Internet / Electronic Network Activity |
Browser & device specs (type, version, settings) Ads shown (what / where / when) Web-browsing history linked to ad impressions |
Bid requests, cookies/pixels |
| Geolocation Data |
General location (IP-based) Precise lat/long (if provided) |
Bid requests, device OS data |
| Interest / Demographic Inferences |
Segments we infer (e.g. interests, age-range) Segments supplied by clients / partners |
Data providers, client uploads, platform analytics |
| Commercial Information |
Interactions with ads (impressions, clicks, views) Purchase or intent signals |
Measurement tags, conversion tracking, client data |
Our platform receives data in several ways, including:
Cookies are small text files placed on your device's browser to save settings. They help distinguish, recognize, and store related data for unique web browsers and devices. Our cookie domains are admatrix.jp and ad-m.asia. The ADMATRIX ID is used to recognize web browser profiles over time across sites and has a lifespan of up to 13 months from the last interaction with the platform.
We perform cookie synchronization to send ad requests and other data between sellers and buyers. This means matching our identifiers with client or partner cookie IDs. We also use cookies to save opt-out choices.
Besides cookies, our platform may use the following:
We collect personal information and process it for business or commercial advertising-related purposes, both on our behalf and on behalf of clients and partners. These purposes include:
We disclose your information to third parties only in the ways described in this policy:
All information we process may be transferred from the United States to Japan or other countries where we or our service providers operate. This includes other countries that may have data protection laws that differ from those in your residence. We strive to protect your information in accordance with applicable legal requirements.
We implement security measures to protect your personal information from unauthorized access, loss, misuse, or alteration. These measures include physical, electronic, and administrative safeguards. We strive to use commercially acceptable means to protect your personal information, but no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.
Personal information collected by our platform is retained for up to 13 months. After this period, the data may be deleted, anonymized, or aggregated and retained for up to an additional 3 years for analytical purposes. This retention policy does not apply to client or partner data, which may be subject to different retention periods determined by our clients and partners.
You may have certain rights regarding your personal information depending on your location:
To exercise these rights, please contact us at privacy@admatrix.jp. We will respond to your request in accordance with applicable laws.
To exercise your privacy rights, please visit our opt-out page or contact us at privacy@admatrix.jp. We will respond to your request within the time required by applicable law. We may need to verify your identity before processing your request.
You have several options to opt out of targeted advertising:
Please note that you will need to opt out individually on each browser and device you use. If you clear your cookies, you will need to opt out again.
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The revised policy will be posted on this page with the updated revision date. If we make significant changes to this privacy policy, we will notify you through a notice on our website or by other means as required by applicable law.
If you have any questions about this privacy policy or our privacy practices, please contact us at:
We will not sell the personal information we collect, including any sensitive personal information, or share it with third parties for cross-context behavioral advertising.
We may collect the personal information categories listed in the table below. The table also lists, for each category, our expected retention period, and purpose of collection.
| Personal Information Category | Purpose(s) of Collection | Retention Period | Whether We “Sold” or “Shared” This Category of Personal Information in the Last 12 Months |
|---|---|---|---|
| Identifiers such as a real name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers | Personalized ads, frequency capping, fraud prevention | Up to 13 months | No |
| Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement. | Ad delivery, measurement, analytics | Up to 13 months | No |
| Geolocation data | Geo-targeting, fraud prevention | Up to 13 months | No |
| Commercial Information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | Attribution, campaign reporting | Up to 13 months | No |
| Inferences drawn from other personal information any of the information identified in this subdivision to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes | Ad personalization | Up to 13 months | No |
The California Consumer Privacy Act (“CCPA”) provides certain rights to California residents regarding their personal information. We provide additional information in this section in accordance with the CCPA and other applicable laws. If there is any conflict between this section and the above sections , this section prevails for residents in California and other States.
We have collected the following categories of personal information in the past 12 months:
We collect personal information from the following sources:
We collect personal information and process it for business or commercial advertising-related purposes, both on our behalf and on behalf of clients and partners. These purposes include:
We do not sell or share personal information with third parties unless otherwise required by applicable law.
We do not sell or share personal information as defined under the CCPA.
We do not disclose personal information to third parties. If our practices change in the future, we will update this Privacy Policy and provide appropriate notices and opt-out mechanisms as required by law.
During the 12-month period prior to the effective date of this Privacy Policy, we did not disclose personal information.
You may designate an agent ("authorized agent") to make requests regarding your personal information. If you make a request through an agent, we may require the following:
To designate an agent, please contact us at privacy@admatrix.jp.
Our Platform are not developed for, nor directed at, children under the age of 16. We do not knowingly collect personal information from, nor employ or offer targeting towards children under the age of 16. Furthermore, we do not have actual knowledge that we sell or share the personal information of consumers under the age of 16. If you believe that your child, who is under the age of 16, has provided us with personal information, please contact us at privacy@admatrix.jp and we will use reasonable efforts to remove that information from our records.
Residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon and any other U.S. state that grants comparable privacy rights have the right to (i) access, correct, delete, or obtain a copy of their personal information, (ii) opt out of the sale, sharing, or use of their personal information for targeted advertising or profiling, and (iii) appeal any decision we make regarding their request. We will honor such requests and appeals in accordance with the time-frames and verification standards set by the applicable state law. Appeals may be submitted by replying to our decision email or by writing to privacy@admatrix.jp with the subject line “Appeal of Privacy Request.”